Facebook Backlinks for SEO (Complete Link Building Guide) – How To Learn SEO

In this article, you will learn how to get Facebook backlinks for SEO (Search Engine Optimization) and increase brand exposure.

With over 2.9 billion active users, Facebook is a robust platform that can help drive more quality traffic to your website as well as increase the organic reach and ranking of your content for SEO purposes.

The ultimate goal here is to give you a complete Facebook link building guide with all the ways to build backlinks on this social media website.

facebook backlinks

What are Facebook Backlinks?

Facebook backlinks are links to your website from the Facebook platform. A Facebook backlink can be from a user profile, business page, comment or ad and helps improve your website’s search engine ranking performance through referrals and direct traffic.

Facebook link building guide

1. Add a Link to Your Facebook Profile Bio

The first step in Facebook link building is to add a backlink to your personal profile page.

Personal Facebook profiles include an intro (or bio) section on the main profile, with a limit of 101 characters. And what you may not know is that you can enter a URL in this field which turns into a backlink to your website.

Be sure to include the full web address, including http:// or https:// in addition to the domain name, to receive a quick backlink from your personal profile on Facebook’s social media marketing platform.

2. Insert a Link to Your Business Page

Another way to get Facebook backlinks for SEO is to create a business page and then add a link to your website in the “About” section.

Under the About section there is a “Contact Information” area that gives you the opportunity to add a backlink to Facebook for social media link building.

3. Build Links Via Facebook Posts

Facebook posts are another good area for link building. When you share content from your website or blog to your personal Facebook timeline or business page, you can include backlinks in two ways:

  • Link in status update: Placing your link in the first sentence will give it the most visibility to other users as they scroll through the feed.
  • Link in photo caption: Photo description can also include backlinks.

4. Create Links in Facebook Comments

If you want to increase exposure for your website outside of your own Facebook posts, you can create backlinks in other people’s Facebook comments. This is best done in Facebook groups where a large number of other people will see the link.

This strategy is a great way to get more traffic to your content and build relationships with other people in your niche. However, you should be sure to check the Facebook Group’s rules regarding link placement. Some administrators don’t allow this, and you should ask for permission if you have questions about whether or not your link is being considered spam.

5. Connect with other site owners in Messenger

Another easy way to get backlinks from Facebook is to connect with other website owners and build relationships through Messenger.

If you connect with other bloggers and business owners who have an audience similar to yours, you can collaborate on guest posts, link insertions or editorial links together. The success rate of this Facebook link building strategy is very high as compared to other methods like cold outreach for guest blogging.

6. Use Facebook Ads to Build Links

Facebook ads are a great way to promote your website or blog to a wider audience and get more organic backlinks for your content.

When you create Facebook ads, you can target specific demographics and interests, making it easier to reach the right types of people. Plus, if you post links to your new blog posts and run a $5 giveaway ad for that content, you can increase the total number of people who will find your content and hopefully link to it.

Additionally, Facebook ads allow you to create Custom Audiences, so you can target people who have already visited your website. This means you can reach more people who are directly interested in your offering and drive a percentage of them back to your website through a Facebook link.

7. Connect with Influential People

Like any social media platform, there will be some Facebook influencers who will have a large audience and a passionate follower. And if you can connect to one or more of these popular accounts on Facebook, you can take advantage of a number of benefits:

  • Increase in referral traffic from Facebook.
  • An increase in the number of organic backlinks by other site owners who find your content and want to link to it.
  • Improve SEO score of your website.
  • A potential opportunity to get backlinks to the influencer’s other social media accounts and/or website.

Is Facebook a good backlink?

Facebook is a good backlink as it helps to increase referral traffic and direct traffic to your website. Facebook backlinks are good for helping more site owners find your content and then link to it to improve the overall SEO performance of your website.

Do Facebook Links Help SEO?

Facebook links help SEO by increasing awareness for the linked content which can then lead to more high quality backlinks and increased domain authority. Facebook social platform does not directly affect SEO but better ranking can happen when it is used in strategic link building campaign.

according to a Social Media Link Building Case Study on Fat Stack Blog, “Building backlinks and getting resultant social media engagement can help SEO for ranking content with long tail keywords in Google SERPs.” That’s why it’s still important to make Facebook a part of your backlinking strategy.

And Semrush. this article on Documents the findings of five social media case studies on SEO. Takeaways include:

  • Social signals can give your content a huge, but very temporary, SERP boost in Google.
  • Facebook Likes/Shares can make a difference for low-competition keywords, even pages with duplicate content.

Are Facebook Links Nofollow?

Facebook links are nofollow links that do not pass the PageRank value for SEO. A Facebook link is user-generated content, which is why Facebook labels outbound links as nofollow links.

Although Facebook backlinks are nofollow links, sometimes Google’s algorithms can pass link equity to your site through these types of backlinks. Hence, it is good to use Facebook in your link building campaigns.

In this google search central blog post, it states: “All link attributes—sponsored, ugc, and nofollow—are treated as indications of which links to consider or exclude within search. We will use these signals, along with other information, as a way to better understand how to appropriately analyze and use the links within our system.”

Facebook is too valuable for a site to pass for link building. Plus, it has one of the highest domain authority scores on the Internet. When your content receives a large number of Facebook backlinks, it can signal to search engines that your web page is credible, trustworthy and possibly worth ranking high in search engines.

However, you should not rely on Facebook backlinks alone to improve your ranking in the SERPs. Nor should it be the sole source of your link. Instead, you need to build a healthy backlink profile that includes social media links, guest posts, editorial links, image links, relevant links, and more.

Facebook Backlinks for SEO Summary

I hope you liked this guide on Facebook backlinks for SEO.

As you found out, there are many ways to get backlinks from Facebook for your website. And if you follow the tips outlined in this Facebook link building guide, you can improve the overall visibility and organic reach of your content for SEO and branding purposes.

I am the creator of SEO Chatter. I have been fascinated by SEO since 2005 and have spent most of my waking hours consuming SEO content from top professionals in this field. My goal is to share the best tips and news about search engine optimization so that you can drive more traffic to your website.

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