There are three types of SEO you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO. By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization plans.
Welcome to the Google SEO Guide, your complete, all-in-one guide to ranking competitively in Google’s search engine. What is SEO? SEO refers to search engine optimization, or the process of optimizing a website in order to make it easy to find via search engines like Google.
Although others can facilitate learning, nobody can teach you anything–they can only inspire you to teach yourself. That means if you want to learn search engine optimization (SEO), you’ll have to take matters into your own hands. Having run an SEO firm for the past 15 years I had to train myself on everything I know.
SEO works by optimizing your site for the search engine that you want to rank for, whether it’s Google, Bing, Amazon or YouTube. … (For example, Google has over 200 ranking factors in their algorithm.) In most cases, when people think “search engine optimization”, they think “Google SEO”.
At its most basic, “SEO” means finding ways to increase your site’s appearance in web visitors’ search results. This generally means more traffic to your site. … All it requires is a little effort, and some re-thinking of how you approach content on your site.