On this page, you will find the list of top 5 search engines in the world.
You will also find a chart at the end of this guide showing the top 5 most popular search engines by user ranking and market share.
The purpose of this guide is to give you a list of the five best search engines most used today so that you can understand which companies are most dominated online. It is also meant to serve as a top resource for you to cite and link to online publications based on your own articles, blog posts and search engine market research data.
Top 5 Search Engines List
1. Google Search Engine
Google ranks #1 on this list of the world’s top 5 search engines because it has the largest share of the search engine market: approximately 92.01% as of June 2021.
In August 1998, Susan Wojcicki and her new husband expanded their garage to two Ph.D. Stanford University student. Armed with a $100,000 investor fund and a resolve to build a technology tool that would make navigating a twisted Internet easier, Larry Page and Sergey Brin continued the Google journey.
Fast forward more than two decades later and Google is at the top of all search engine rankings. Google Inc. Not only has it built one of the top 50 most popular search engines, but it is also a leader in building technology tools that are integral to the everyday Internet user. Think Gmail, YouTube, Google Docs, Google Drive, and more.
It is estimated that Google processes 63,000 search queries per second, which translates to about 6.9 billion global searches every single day. This should come as no surprise, given its consistency in churning out credible and credible search results year after year.
Google’s dominance as the top five best search engines is largely driven by its regularly updated algorithm. Google’s algorithms ensure that only high-quality content makes it to its first or second pages, forcing content marketers to level their game. It’s also great with how Google displays the dates of all of its search results, therefore enabling users to get the exact information they want when they want it.
2. Bing Search Engine
Coming in in second place for the top five most used search engines today is Bing.
In an effort to subdue Google’s command in the search engine space, Microsoft launched Bing in 2009. The initial idea behind Bing was to introduce a “decision engine” that would display a high number of search results and organize them into categories. This, in turn, enables users to make informed decisions on links to click and which to ignore.
Did Microsoft achieve this?
Yes and no.
Yes because Bing took second place in the search engine rankings, surpassing Yahoo, and no because its market share (2.96%) does not come close to that of Google.
However, Bing beats Google in an attractive, customizable user background, professional image and video search results, and a great reward program. Bing’s mobile app also has some notable features that make it stand out.
A good example is the “I have” feature. Tap it, and the search engine automatically rounds up the best restaurants in your area. It also comes with “Gas” and “Fun” features that display local gas stations and a round-up of popular sports,respectively.
Bing is accessible through its website, mobile app, or Microsoft Edge, and is worth a shot for marketers looking to drive more web traffic outside of Google.
3. Yahoo Search Engine
Third in the top 5 search engines in the world comes Yahoo, which is actually powered by Microsoft’s Bing. Yahoo has a market share of 1.51% and is the default search engine for the Firefox web browser and comes in as the 11th most visited site on the Internet.
Yahoo is another creation that originated at Stanford University. The story of this search engine is as sad as it is inspiring.
Launched in 1994 by Jerry Yang and David Philo, this search engine that began as a web directory had a powerful yet fleeting reign. In its heyday, Yahoo amassed a staggering $125 billion net worth, earning it the nickname “King of the Internet”.
Yahoo was the ideal portal for any information about finance, sports, music, finance, kids questions, you name it. Yahoo’s founders later hired two student-founders seeking an acquisition deal for their innovative search technology startup for just $1 million.
Turns out, it was these two young founders, Larry Page and Sergey Brin, who built one of the five best search engines that completely ousted Yahoo (ie, Google).
4. Baidu Search Engine
Baidu is the fourth most used search engine in the world, with a market share of 1.17%. It is also the most popular search engine in China, with about 86% of Internet users in China accessing it.
Easily considered to be Google’s version of China, the Baidu search engine differs from other competitors by displaying its search results in Chinese, hence its focus on the local Chinese market.
From music, food to restaurants, news articles, statistics, sports and entertainment, Baidu has mastered the science of tuning your search results for its end users. Baidu-core, the company’s major revenue contributor, focuses on keyword-based marketing, while its secondary arm—iQIYI—provides online advertising.
As of December 2020, Baidu’s mobile app was gaining around 220 million daily users, so if you have your eye on the Asian market, it’s a goldmine for search engine optimization.
5. Yandex Search Engine
Coming in at #5 on this list of the five best search engines. As of the last quarter of 2021, Yandex was the fifth most used search engine globally, and most popular in Russia, with a market share of 65% in the country. Globally, Yandex has a market share of 1.06%.
Yandex’s popularity in Russia is due to its unmatched Russian language search. From spelling, pronunciation to keyword optimization, Yandex ticks all the boxes.
Similar to Google, Yandex offers email service, visual and audio-visual content, live traffic maps, and more. Also, Yandex’s effort in combating spammy links is commendable.
If you are familiar with the Russian online market, you probably know the widespread link spam techniques. Brands are waking up to the importance of ranking high on search engines, some of them seek the services of link selling agencies. This is usually to help the said brands to rank higher on search engines like Yandex and Google.
To help eliminate this problem, Yandex no longer uses links to sort its ranking algorithms into specific locations within Russia. Instead, it limits its algorithms to the keywords crawled on the page and the user experience, leaving sites with no choice but to publish high-quality and user-satisfying content.
Is there a better search engine than Google?
Bing and DuckDuckGo are considered to be better search engines than Google based on user experience and privacy protections. These two search engines are the most widely known Google search engine rivals.
You can find out more about DuckDuckGo in this Top 10 Search Engines list.
Top 5 Most Popular Search Engines Chart
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data source: statcounter search engine market share
Top 5 Search Engines in the World Summary
I hope you liked this list of top 5 search engines in the world.
As you found, the top 5 most popular search engines include Google, Bing, Yahoo, Baidu and Yandex. Feel free to cite and link to this list of the five most commonly used search engines on the Internet in your articles, blog posts and online publications.
I am the creator of SEO Chatter. I have been fascinated by SEO since 2005 and have spent most of my waking hours consuming SEO content from top professionals in this field. My goal is to share the best tips and news about search engine optimization so that you can drive more traffic to your website.