Google SEO Tools (15 Free Tools by Google for Webmasters) – How To Learn SEO

This guide includes a list of Google SEO tools.

Below, you’ll find 15 of the best SEO tools provided by Google to help webmasters improve search engine optimization for their websites at no charge. Using the free tools in this list, you can develop a better SEO strategy based on the factors that Google itself considers important in digital marketing.

Consider this your ultimate guide to free Google SEO tools that you can use to analyze, diagnose and optimize your websites for high rankings and traffic.

google seo tools

1. Google Analytics Tool

Google Analytics is a web analytics tool that helps you understand your website’s users, traffic sources and the actions people take on your site. This free SEO tool is a must for all webmasters to use as it gives you reporting data directly from Google. You can analyze, track and measure important metrics such as traffic acquisition, user acquisition, user engagement, events, conversions, purchases, retention, user demographics, visitor technology, and more. The latest version of Google Analytics is called GA4, which replaces Google Universal Analytics which is officially retired in 2023.

2. Google Search Console Tool

google search console There is another top tool for SEO that every serious digital marketer should use. Formerly known as Google Webmaster Tools, Search Console helps you analyze and measure the search engine traffic and performance of your website in a way that Google Analytics does not provide. You can also fix page-level issues and find out how your content is showing up in Google search results. Google recently added a new feature called “Search Console Insights” that helps publishers better understand how audiences find their site’s content and which topics are resonating most with people. Webmasters can adjust their SEO strategy and content publishing efforts.

3. Google Trends Tool

Next on our list of Google SEO tools Google Trends, This service analyzes the popularity of search queries in Google Search in different regions and languages. This is helpful for search engine optimization because you can find out how specific keywords and topics are trending over time. If you’re seeing upward or downward trends in your website’s Google Analytics or Search Console data, Google Trends also gives you information about the current interest level for a particular topic.

4. Google Ads Tool

google ads The tool is a specialized digital marketing tool for paid search campaigns. It enables Internet marketers to create customized pay-per-click (PPC) ads to promote their business in Google’s search engine and its Discover network.

5. Google Keyword Planner Tool

google keyword planner One of the best SEO tools you can use for free is to find good keywords to target on your website. Although the tool is part of the Google Ads service, you can still use it for SEO keyword research without paying for the data. In fact, many paid keyword research tools get their data from the Google Keyword Planner API and display the results in a different format to their users. However, this is mostly the same data that you can get from Google with this tool at no charge.

6. Google PageSpeed ​​Insights Tool

google pagespeed insights Is a helper tool that provides website performance data and optimization suggestions for mobile and desktop devices. The specialty of this tool is that it provides both lab and field data about web pages related to Google’s core web vitals. This means you can get specific information on how to improve page speed metrics for each URL on your website, which Google made a ranking factor in 2021.

7. Google Web Stories Tool

Google Web Stories There is a WordPress plugin by Google that allows you to take advantage of this new content format in Google Search and Discover. After installing the free Google SEO Tools plugin on your website, you can incorporate web stories into your SEO strategy by giving users a rich and swipe-able storytelling format on mobile devices. Digital marketers who use the Google Web Stories tool can see a sudden increase in organic search traffic without writing lengthy blog posts or articles.

8. Google Rich Results Testing Tool

google rich results test The tool is a useful service for testing what rich results can be produced for a web page by the structured data it contains. Rich results can include carousels, images and other non-text elements that can improve the visibility of your content in Google’s search engines. If you are using structured data for search engine optimization, the Rich Results Test Tool is a good software to add to your SEO toolkit.

9. Google Structured Data Markup Accessories

As the name suggests, Google Structured Data Markup Assistant The tool helps webmasters mark up elements on their web pages so that Google can understand the structured data on the page. If you are fairly new to the idea of ​​using structured data markup on your website, this tool is highly recommended by SEO experts to help guide you through the process.

10. Google Structured Data Testing Tool

Google Structured Data Testing The tool was a popular tool for SEO experts to check for Google-specific verification. It is now deprecated and migrated here Schema Markup Validator Tool, Google recommends that you start with the Rich Results Test Tool to see what Google Rich results can be generated for your web page, then use another tool, such as the Structured Data Markup Helper, to markup the page. Do it. Once this is done, you can use the free Schema Markup Validator tool to test your structured data for validation.

11. Google Data Highlighter Tool

Google Data Highlighter There is another tool you can use for structured data optimization. Webmasters can use it to teach Google about patterns in structured data by tagging items on their websites. There is no need to touch HTML code to use Data Highlighter to improve SEO.

12. Google Cloud Natural Language API Tool

Google Cloud Natural Language API Tool is another great and free tool from Google that can be used for on-page SEO analysis. At its core, the tool provides natural language understanding techniques, such as sentiment analysis, entity analysis, entity sentiment analysis, content classification and syntactic analysis. On the tool’s homepage, you can paste text from a blog post, news article, or any other text document to extract information about people, places, events, and more. If you copy and paste the top five competitors for a target keyword into the Natural Language API tool and examine their entity sales scores, you can get a better understanding of what Google is doing with respect to the topic for ranking purposes. Which entities the algorithm considers important. ,

13. Google Mobile Friendly Testing Tool

google mobile friendly test The tool is a fast and simple service for analyzing whether your web pages are mobile-friendly. After running the test, you’ll get a screenshot of how the page looks to Google’s crawler on a mobile device as well as a list of mobile usability issues for you to fix. This tool is important to use for SEO because Google uses mobile-first indexing, which means it uses the mobile version of content for indexing and ranking in search engine result pages (SERPs).

14. Google Disavow Tool

Looking for a good Google SEO tool for backlink cleanup? google rejected The tool was created specifically for that reason. If you believe that your website is suffering from a ranking problem due to a large number of spammy or low-quality links pointing to your domain, the Disavow tool may help you to remove those backlinks from your website’s backlink profile by defaming them. can help. This SEO tool is also useful for any webmaster who has received manual action penalty in their Google Search Console dashboard for unnatural links.

15. Google Data Studio Tools

google data studio There is another free tool that is useful for website owners and SEO experts. What it does is turn hard data into easy to read, informative dashboards and reports that you can use to understand your data through visualizations. Many digital marketing experts use Google Data Studio to create optimized SEO reports to track key performance indicators (KPIs) important to their websites. You can quickly set up a new project and choose a connector to pull data from, including Google Search Console, Google Ads, Google Analytics, and YouTube Analytics. Then, you can display the metrics you want to measure in a line chart, bar chart, pie graph, table, scorecard, and more.

Google SEO Tools Summary

I hope you liked this list of Google SEO tools.

As you found out, there are a lot of free SEO tools by Google that you can use to improve your search engine optimization and digital marketing strategies. The fact is that Google wants to help webmasters build better websites that meet the needs of both the algorithm and its users. And by using any of the SEO tools from this list, you can develop a better SEO strategy according to the factors that Google considers essential in digital marketing.