In this article, we will answer the question, “How many backlinks do I need to rank?”
As you’ll find below, the answer to how many backlinks a website should have depends on several internal and external search engine optimization (SEO) factors.
However, the end goal here is to give you a definitive answer as to how many backlinks you need to rank on Google so that you can come up with a solid SEO strategy for your website.
How many backlinks do I need to rank?
By the end, you will understand how to get better ranking results with fewer backlinks than you might have thought.
How many backlinks should a website have?
You need 0 to 25 backlinks to rank for low competition keywords and 50 to 100 backlinks on average for high competition keywords. However, the number of backlinks you need to rank a web page depends on the domain authority of your website and the PageRank of the incoming backlinks.
How many backlinks should each page have?
We’ll get into the specifics of how many backlinks you need to rank for in the second part of this guide. But for now, let’s split this question into two important parts:
A website homepage should have an average of 40 to 50 backlinks in order to increase domain authority to a competitive level for SEO. However, the PageRank scores of those backlinks are important because the higher their value, the fewer links will be needed to boost the overall ranking.
Domain authorization effect
- How many backlinks should a website have for its homepage?
- How many backlinks should each page have?
Getting More With Fewer Backlinks
Now, keep in mind that this range is just an average for good SEO and you don’t always need that many backlinks to compete in search engine result pages (SERPs). For example, getting a single PR10 backlink from an extremely high authority website is much more valuable for SEO and ranking than three PR5 backlinks from low authority sites.
Your goal for long-term keyword competitiveness and high ranking should be to get the highest PageRank backlinks you can get. When it comes to building backlinks, quality is always better than quantity. If you need ideas for link building then check out this article on How to Build High Quality Backlinks.
Each page must have 0 to 100 backlinks for its target keywords to rank in the SERPs. Website domain authority, keyword difficulty level, and number of internal links will determine the exact amount of backlinks each page must have in order to rank high in search engines.
Keyword Difficulty Effect
- Domain Authority: The strength of the composite domain.
- Page Authorization: The power of the personal web page.
- Citation Flow: The amount of backlinks to individual web pages.
- Trust Flow: Quality of backlinks to individual web pages.
Summary How many backlinks do you need to rank
There are many SEO tools that report some form of domain authority on a website. The most common are Moz, Ahrefs and Semrush.
Domain Authority (DA) is an SEO metric first developed by Moz that measures the overall strength of a domain. Domain Rating (DR) is the Ahrefs version of DA that shows the power of a website’s backlink profile. And Authority Score (AS) is SEMrush’s optimization of DA to measure the overall quality and SEO performance for a website.
With all things being equal regarding content quality, matched user search intent, on-page SEO and technical SEO, a website with high domain authority should rank higher in Google for targeted keywords. (But this is not always true as you will see in the next section regarding keyword difficulty.)
The reason this happens is because Google’s algorithm takes into account off-page SEO factors such as backlinks to determine where a website should rank in the index. And a site with a higher domain authority has clearly displayed more trust on the Internet as there are higher quality sites that are voting for a homepage (ie, backlinks), or a web page, by linking to it.
Keyword difficulty is another metric used by SEO tools to estimate how difficult it may be for a target keyword to rank a web page. And like domain authority, it’s based on a 100-point scale, with higher numbers indicating tougher competition.