25 Easy Ways To Increase Website Traffic For You
A marketer or company owner is likely to tell you “more consumers” is what they’d want most in the world. After consumers, what is most commonly on a business’s to-do list? Increased website traffic. We’re going to take a look at 25 strategies to increase traffic to your website today, including numerous ways to increase traffic for free.
25 Proven Ways to Increase Website Traffic
Optimizing a website for search engines is known as SEO (hence search engine optimization). Here, you may learn the fundamentals of SEO. On-page, off-page, and indirect SEO tactics are all included here.
To get more people to visit your website, here are 25 ideas.
1. Make a Public Service Announcement
We’ll start with this one since it’s so clear. It is possible to increase the number of people who see your website by using paid search, social network advertising, and display advertising (check out our Smart Ads Creator!) For example, are you aiming for more visitors or more conversions? If the answer is the latter, adjust your paid strategy accordingly. Before pulling out your credit card, consider the advantages and disadvantages of each premium channel.
Targeting high commercial intent keywords in paid search is essential if you want more visitors to your site and more purchases. If you’re willing to put in the time, effort, and money, these search phrases may be a worthwhile investment.
2. It’s time to go out there and connect with other people
Creating outstanding content and hoping for the best isn’t enough; you must be proactive in promoting it. Promoting your content on social media is an excellent strategy for driving more people to your website. Short, crisp (and appealing) links work best on Twitter, while postings to your Google My Business profile may help your site appear in local searches. If you’re a B2C goods firm, image-heavy social media platforms like Pinterest and Instagram can be a wonderful fit for you. Another piece of social media marketing advice is here.
3. Change Things Up
Contrary to popular belief, there is no one-size-fits-all recipe for content marketing success. As a result, you should experiment with various content lengths and formats in order to appeal to a wider range of readers. For optimum effect, mix short, news-based blog entries with long-form material, video, infographics, and data-driven pieces.
4. Make Headlines That People Can’t Resist
One of the most critical components of your material is the headline. Even the most in-depth blog content will be ignored if the title isn’t enticing enough. Learn how to write compelling headlines. It’s not uncommon for the headline writers at BuzzFeed and Upworthy to experiment with as many as twenty different titles before deciding on the one that will get the most clicks.
5. Focus on On-Page SEO
SEO isn’t dead, right? Don’t believe everything you’ve heard. It’s still a good idea to optimise your content for search engines. Use picture alt text to its full potential. Internal linking is an important part of developing fresh material. What about the meta descriptions, then? On-page SEO optimization doesn’t have to take a lot of time, and it may assist increase your website’s natural traffic.
6. Use Long-Tail Keywords in Your Ads
You’ve covered all of your high-intent keywords and popular keywords. Finally, long-tail keywords should be targeted as well. If you’re not targeting long-tail keywords as part of your sponsored search or SEO efforts, you’re losing out on a lot of traffic.
7. Invite Guests to Blog for You
Is authentic guest blogging dead? Despite what you may have heard, the practise is not. Your blog’s traffic may be increased and your brand can be strengthened by securing a guest post on a renowned site. But beware – guest blogging standards have evolved dramatically over the last 18 months, and spamming approaches might result in harsh fines. Don’t take any risks!
8. Inviting Others to Write Guest Posts on Your Site Is a Great Idea.
Two-way street: Guest blogging As well as submitting your own material to other sites, encourage others in your field to do the same. New readers might be brought in by their link and sharing of their guest post. Google is pushing down hard on low-quality guest blogging, so make sure you only write high-quality, unique material without spammy links.
9. Focus on Traffic From Referral Sources
Instead of wasting time and effort attempting to get other websites to link back to you, produce content that begs to be linked to.
We were able to acquire a connection from Ars Technica in the Editor’s Pick section with links to the New York Times and National Geographic when Larry wrote about the kick in the teeth that eBay received from Google’s Panda upgrade. It wasn’t bad, and neither was the increase of referral traffic that came with it.
10. Share your content on LinkedIn.
LinkedIn has evolved into much more than just a job search tool. Since LinkedIn is the world’s biggest professional social network, it should be used as a publishing platform on a regular basis. As a result, your website’s traffic will grow and your industry profile will rise, particularly if you already have a modest to big following.
11. Schema Microdata should be implemented.
Adding schema (or another microdata format) to your website does not guarantee a boost in traffic, but it will make it simpler for search engine bots to identify and index your content. Schema may also increase rich site snippets, which can lead to higher click-through rates, which is another advantage.
12. Internally Connected Links
There are several factors that contribute to the strength of your link profile, not just the number of sites that link back to you. Be on the lookout for internal link chances while developing and distributing information. Optimizing for SEO and improving user experience go hand in hand, and both are critical to generating traffic to your website.
13. Talk to Industry Experts.
Think interviews are reserved for big-name athletes? Think again! If you simply ask, you’d be surprised at how many individuals are eager to engage in conversation with you. Ask thought leaders in your field for an interview and post the results on your blog. Even if the interviewee doesn’t share the information, the name recognition will help you gain credibility and drive more visitors to your website.
14. Email marketing should not be overlooked.
Since content marketing has become such a popular means of gaining new clients, many firms have neglected to utilise more conventional approaches. An email blast that is just somewhat effective may lead to a considerable increase in site visitors. Keep in mind that you don’t want to overload your customers with constant updates about your company. Make sure to take advantage of word-of-mouth marketing, particularly if your items or services are already popular with customers. Additionally, sending out an email promoting a new service or product might help you get new customers.
15. Ensure that your website is mobile-friendly
Desktop computers are no longer the only way to access the internet. If you compel your visitors to pinch and scroll their way across your site, you’re simply urging them to go somewhere else. Today, more people than ever before are utilising mobile devices to access the web. Even if your website is simple, you must make sure that it can be seen on a variety of devices, including smaller smartphones, in order to make it effective.
16. Check Your Site’s Speed!
If you’ve ever had to wait 30 seconds for a website to load, you’re not alone. No, thanks. Having a site that takes a long time to load can increase your bounce rate. Make sure your pages are as technically optimised as feasible, including picture file sizes, page layout, and third-party plugin functioning. The better your site performs, the less time it takes to load.
17. Create an Environment that Promotes a Sense of Place
An online community may be a powerful tool for promoting your website and attracting new visitors, since people are eager to express their opinions. Facebook comments or Disqus may be used to build a powerful commenting system or a separate forum where visitors can ask inquiries. In order to maintain a reasonable level of decorum, you need exercise some degree of community management.
18. Do not be afraid to speak out in the comment sections.
Why not engage in the discussion on the sites you frequent? To get your name out there, commenting on industry blogs and sites is an excellent method to get your name out there, which in turn may result in increased traffic to your own site. Do not place spam links on irrelevant websites like you would when guest blogging; instead, engage with other individuals in your area by exchanging excellent and relevant content.
19. Take a Look at Your Analytics Data!
Data on your most popular pages, visitor demographics, and everything in between may be found in Google Analytics. Monitor your SEO analytics and utilise the data to guide your content and marketing efforts. Pay attention to the most popular articles and pages on your site. Analyze your site’s visitor statistics to learn where, when, and how your visitors arrive.
Remember Google Search Console, too!
20. Become More Involved in Online Communities
Sharing stuff on social media isn’t enough; you also need to interact in the community. If so, you’ll want to sign up for Twitter. After that, use pertinent hashtags to join in on the conversation. Is your Facebook post receiving feedback from your followers? Engage with your readers by responding to their queries. As a rule of thumb, don’t use social media as a broadcast channel; instead, engage with your audience and build relationships.
21. Submission to Aggregator Sites for Your Content
To begin, don’t waste your time spamming Reddit and other similar sites in the hopes of “hitting the jackpot” on referral traffic; it will never happen. Even though Reddit users are quite well-versed in spam masquerading as authentic links, sometimes it doesn’t harm to post links that these audiences would find beneficial. Select a subreddit that’s related to your topic, post your material, and watch the traffic come in.
22. Using video in your content strategy is a good idea.
Text-based material is fine, but video may be a powerful tool for increasing traffic and enhancing user experience. Video marketing is a great approach to attract and retain your audience’s attention, while at the same time increasing traffic to your website. Data indicates that knowledge retention is substantially greater for visual content than it is for text.
23. Study Your Competitors 23.
When it comes to knowing what your rivals are up to, you have a tremendous disadvantage if you have not utilised tools like BuzzSumo. It’s possible to see at a glance what themes are connecting with readers and, most crucially, making the rounds on social media with the help of these services. If you know what other people are reading and talking about, you can create content that mirrors that.
24. Hold Online Conferences and Webinars
Webinars are a great method to share your knowledge with an anxiously awaited audience. You can boost your website traffic by using webinars in conjunction with an excellent social media marketing strategy. About one week before the webinar, send out a reminder, as well as a last reminder with a “last opportunity to register” message. Promote your webinars widely on social media and save the presentation for later viewing.
25. Attending Conferences
The odds are good that at least one or two big conventions and conferences are relevant to your firm. It’s a wonderful idea to attend these gatherings, but it’s much better to give a speech there. Even a mediocre speaking engagement might help you position yourself as a thought leader in your field and boost your website’s visibility.
Well, that wraps up today’s blog article. I’d love to hear your thoughts on how to boost traffic to your website.
Revisiting the basics of growing a website’s audience
It’s all done now! Here are 25 free strategies to boost your website’s traffic.
- Get Connected
- Add a little spice to your life
- Write Attention-Worthy Titles
- On-Page SEO should be your primary focus.
- Long-Tail Keywords
- Begin a Guest Posting Program
- Request Guest Posts on Your Website from Others
- Go for Traffic from Referrals
- Create LinkedIn Content
- Microdata Schema should be implemented.
- Internally, connect
- Consult with Prominent Experts in the Field
- Email marketing should not be ignored.
- Ensure that your website is mobile-friendly.
- Take Care of Your Site’s Performance
- Aim to Build a Community Mood
- Make Your Voice Heard in the Discussion Areas
- Analyze Your Analytics
- Use Social Media to Your Advantage
- Use Content Aggregation Sites to Distribute Your Work
- Consider Including Video in Your Content Marketing Plan
- Find Out Who Your Competition Is
- Organize online seminars.
- Involve yourself in Conferences