This guide explains natural links.
Below, you’ll find out what natural links are, the importance of natural backlinks in search engine optimization (SEO), and see examples of natural links that occur on the Internet. You will also discover the benefits of this type of link building, as well as a list of strategies for getting more natural high-quality links to your website.
By the end of this page, you will understand the meaning of natural links and how these hyperlinks are used in digital marketing to help improve the SEO ranking position for your website in search engines like Google, Yahoo, and Bing.
What are natural links?
Natural links are links that occur systematically when other websites link to your content because it is considered a high-quality resource worth linking to their website, blog, or social media account.
natural link example
- A dofollow link to a website that was placed naturally in an article without the site owners knowing each other.
- A nofollow link to a website from a news article that cites a fact or figure originating from the linked site.
- A series of natural social media backlinks that come from customers who enjoy sharing links to products and services of their favorite brands.
- A natural link that is earned systematically through merit due to the high quality content on the site.
- A backlink that comes from a third party blog, website, or social media account with a summary of the linked content, while also giving credit to the author.
- A citation link from a site like Wikipedia that credits the original work.
- Any natural backlink obtained organically without any agreement between the sites.
natural link vs unnatural link
The main difference between natural links and unnatural links is that natural links are acquired systematically whereas unnatural links are created manually, purchased or solicited by the site owner.
For example, Google’s Webmaster Guidelines prohibit link building plans Which are used to manipulate search engine rankings to create unnatural backlinks that can negatively affect a site’s ranking in search engine result pages (SERPs). Therefore, natural links (also known as organic links) play an important role in the organic rank of web pages in search engines such as Google.
Importance of natural backlinks
Natural backlinks are important as they are the safest type of links to increase the SEO performance of the website. A natural backlink is an off-page trust signal that search engine algorithms use to index and rank content in SERPs.
Benefits of Natural Links in SEO
Natural links in SEO have many benefits apart from helping you feel safe and secure that your content, website rankings and traffic will not be affected by Google algorithmic changes. Those benefits include:
- Increase in domain authority.
- Page authority has been increased for different URLs.
- Better organic ranking in Google, Yahoo and Bing.
- More referral traffic from linking sites.
- More revenue from increased website traffic.
- More brand awareness and search engine visibility for your business.
- Fast indexing for linked content.
- Increased credibility from other natural links acting as a vote of confidence in your company.
- Higher conversion rates from increased trust signals such as higher SEO keyword rankings, perceived credibility, and larger online market share in the SERPs.
- Continued website promotion by other sites Those that send targeted traffic to your content.
- Increased website pageviews that do not require pay-per-click (PPC) advertising.
You can learn more about these natural backlink benefits and more benefits of natural links in this other guide on the benefits of link building.
how to get natural backlinks
Publish high quality content
The first way to get natural backlinks is to publish high-quality content that is properly optimized for on-page SEO and meets user search intent. The more your content is optimized for keyword prominence and meets the needs of search engine users, the higher it can rank in natural search for its target keywords. Ranking systematically higher in the SERPs means that more authors, bloggers and site owners will discover your web pages and potentially link them to their blogs, articles and websites.
Use Skyscraper Technique for Natural Backlinks
The skyscraper technique is another way to get natural backlinks by letting other site owners know about your content. As explained in this other guide on how to get high quality backlinks, this strategy involves searching for a high-traffic keyword on Google, analyzing top-ranking results, and creating 10X better content. Then, you analyze the backlink profiles of the top-ranking URLs found in the search phase and send outreach emails to sites that link to those pages, letting them know that your content is great and worth looking at as a link replacement. Is.
Get Natural Links From Journalists
A popular link building strategy for getting natural backlinks from websites with high domain authority is to use a service called HARO to connect with journalists who are looking for experts to include in their content. Some journalists add a link to your homepage in addition to your name and credentials in exchange for a quote. Check out this related guide on How to Use HARO for Backlinks.
Optimize for easy SEO keywords
Another way to get natural links is to optimize for long-tail keywords that are 4 or more words in length. These types of keywords usually have less SEO competition because fewer websites are targeting them. This also means that you can rank higher in SERPs for long-tail keywords without requiring the same amount of website domain authority or page authority as for the target URL.
Where this technology really benefits your website is when the content ranks in the top 1-3 organic search positions in Google, Yahoo and Bing for long-tail keywords. This increases the likelihood that other website owners who are looking for relevant content to link to as resources in their own articles will choose your site.
Share industry facts and figures
Bloggers, writers and journalists are always on the lookout for good facts and figures to quote in their articles to add credence and credibility to their content. By publishing a list of facts and figures for different aspects of your industry, you can have natural backlinks as a basic source of that information. In fact, it is one of the top ways to build links without paying for them (or asking) as explained in this other guide on how to build backlinks for free.
Speak openly in industry communities
A powerful organic search marketing strategy for getting more natural links is to be active in industry communities. The more often your name appears in comments on social media feeds, as a speaker at events, and by sharing your opinion on hot topics, the more you will begin to gain credibility in your field. This naturally allows others in your industry to share your links and create hype about your content when you link to a relevant article that adds value to discussions.
Give something away for free for natural backlinks
Offering your audience a free high-quality book, PDF, course, product, or service can generate a ton of natural backlinks as it is shared across the Internet. Free almost always attracts attention as well as having a good mix of dofollow and nofollow links.
share link on social media
Sharing old and new content on social media is a great way to increase exposure to it. You can check out this related guide on social media link building to get a list of all the ways you can share links on platforms like Facebook, Twitter, YouTube, Reddit, Pinterest and more. However, the key here is to make it a daily habit to share at least one high-quality content for your audience to consume. As with any digital marketing strategy, the more you can promote and distribute your content, the more organic reach (and natural links) it can achieve.
Interview experts and influencers for links
As explained on this other page on how to get dofollow backlinks, you can get links quickly by interviewing experts and influencers in your industry. Interview guests often share links to content on social media and from their websites, which will often have a dofollow link.
create a promotional program
A promotional event is any event that is designed to generate publicity. This can include events such as opening a new business, a webinar, livestream, conference, seminar, and any other reason to bring people together online or in a physical location. Promotional events attract a lot of high-quality natural links because people love to share and participate in such events. And the more time you can use to promote the date of the promotional event, the more backlinks you can build on your site.
Natural Links Summary
I hope you liked this guide about natural links.
As you found, natural links are backlinks that occur organically when other websites link to your content because it is considered a high quality resource worth linking to their website, blog or social media account. Natural backlinks are important for SEO because high quality links that are organic in nature help improve the ranking position for domains and individual web pages in search engines such as Google, Yahoo and Bing.
Stephen Hawkman is an entrepreneur and the founder of SEO Chatter. He specializes in Search Engine Optimization and Digital Marketing and has been influenced by SEO since 2005. Stephen’s goal is to share the best tips and news about search engine marketing so you can get more traffic to your website.