In this guide, you will learn how SEO works for websites.
If you’re trying to develop a digital marketing strategy to improve ranking and traffic to a website, understanding how search engine optimization works is critical to your success.
To make things easier, we’ll first start with a general overview of how SEO works on Google, Yahoo, and Bing.
Then, we will move on to a step-by-step process that you can follow to make your website more SEO friendly.
How SEO Works for Websites
SEO works for websites by optimizing a piece of content, so search engines like Google will rank it higher in search result pages for relevant keywords. Search engines scan and crawl sites to better understand what the content is about, which is why SEO is an important job for websites.
Quick Example of SEO Working for Website
Consider a website that sells internet marketing services that hasn’t focused on any SEO work.
The organic traffic to this site from Google, Yahoo, and Bing for each web page is not very high as the search engine web crawlers are not being given the right signals for relevant keywords, each page must be ranked in the SERPs (Search Engine results page.)
Now, imagine that the company hires an SEO expert to work on the website to improve the relevance of each web page for its targeted search queries.
This search engine optimization functions include updating elements such as page title, meta description, URL, title tag, internal links and site navigation structure.
This type of on-site SEO work will increase the number of organic keywords the website ranks in Google, Yahoo, and Bing as well as the average ranking position in the SERPs, thereby increasing the overall amount of traffic.
As you can see, SEO works to improve the visibility and traffic for a website so that the business can get more quality leads, customers and sales.
How search engine optimization works
Search engine optimization works to improve the position of your website in the search results pages. Search Engine Optimization is the process to rank your site as high as possible in search engines like Google so that you can increase organic traffic. SEO works with on-page and off-page factors.
Today, search engines such as Google use more than 200 different ranking factors to assess a piece of content in order to rank it in the best position in the index.
This means that the Google algorithm takes many different elements into account to determine the location of your site’s URL in search results pages.
The two primary categories for search engine optimization include:
On-page SEO strategies are techniques that work on your website to improve search engine ranking and visibility.
Top on-page SEO factors include:
- meta title tag
- Meta Description
- page content
- image optimization
- internal linking
- structured data
- page speed
- core web vitals
- mobile optimization
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Off-page SEO strategies are methods that work on your website to increase trust and authority for your content.
Top off-page SEO techniques include:
- brand mention
- guest posting
- link insertion
- local listing
- Influencer Outreach
- broken link building
- content marketing
- blog comment
- forum posting
- Question and Answer Sites
- social posting
- social bookmarking
Now that you know about on-page and off-page SEO, keep in mind that search engine optimization only works for organic search results, not pay-per-click ads (or PPC).
For each search query, Google, Yahoo and Bing will provide the user with a mix of organic results and PPC ads.
Therefore, it is important that you do all SEO work to increase your ranking position in SERPs for the most important organic keywords for your business so that you do not have to pay for traffic.
How is Search Engine Optimization done?
Search engine optimization is done by optimizing on-page and off-page SEO factors that are relevant to the website such as page title, meta description, heading tags, URL structure, image optimization, page speed and backlinks. SEO is done to improve the crawlability, indexing and ranking of content in Google’s search engine.
Step by Step Process for SEO Work
Step 1: Technical SEO Audit
The first step in making Search Engine Optimization work is to do a technical SEO audit.
This process is done to check website and server optimizations to ensure that search engine web crawlers can effectively scan and index your site.
The main factors of technical SEO include:
- page speed
- customized robots.txt file
- crawlable xml sitemap
- site structure
- url structure
- SEO friendly web design
- schema markup
- proper redirect
Step 2: On-page SEO Work
The next step is to work on the on-page SEO factors in the HTML code and content for each web page.
This search engine optimization strategy helps content rank higher on the search engine results page for specific keywords and their relevant search queries. As mentioned earlier in this guide on how SEO works, the top on-page SEO factors include things like meta tags, titles, URLs, images, internal links, etc.
You want to make sure that you correctly optimize those areas for your target keywords to send the right signals to Google to help your web pages rank higher in SERPs.
Step 3: Content SEO Updates
After you have fixed on-page SEO elements, the next step is to work on personalized content to improve its SEO value.
Content SEO is a subset of on-page SEO that refers to the quality of information and how well it meets the needs of the searcher.
The most important aspect of improving content for SEO purposes is to match the search intent of the user.
For example, this web page is an educational guide written to answer questions like “how does SEO work for websites”. So, you’re going to learn all about how search engine optimization works for Google, Yahoo, and Bing, as opposed to buying SEO books or a list of SEO tools.
When you’re working on your SEO content, be sure to focus on areas like:
- Publication of well researched material.
- Answering common questions people have about the subject.
- Including tables and charts to support the data.
- Having all the correct sections (ie headings) to improve the current relevance.
- Cross linking between relevant pages on the website.
Step 4: Off-Page SEO Analysis
The next step is to work on off-site SEO factors that increase the exposure, trust and authority of your website.
When a website contains a large number of quality off-site signals that point to individual web pages on the site, it sends a signal to Google that other Internet resources are linking to your content within their own content. find it valuable enough.
As a website earns more from these types of backlinks, search engines infer that the site has valuable content worth ranking higher on SERPs.
As mentioned earlier, you can improve off-page SEO for better search engine optimization by working on getting back links to your content through guest posting, business profiles, review sites, social media shares, etc.
Step 5: Optimize for Mobile
Today, Google primarily uses the mobile version of content for indexing and ranking.
Therefore, you need to work at this stage of the SEO process to ensure that your website is optimized for mobile devices.
While working on mobile SEO, you need to pay attention to the following:
- Having a mobile friendly website.
- A site that loads fast on mobile devices.
- Using the same meta robot tag on mobile and desktop site.
- Not lazy-loading primary content on user interaction.
- Make sure your mobile and desktop sites have the same structured data.
Step 6: Local and International SEO
The final step for SEO is to optimize for local search results or international search engines if this is applicable to your website.
If you have a business that relies on local customers to generate sales, local SEO marketing will be important for you to work with.
And if you rely on ranking your content in multiple countries or for specific languages, international SEO strategies will be an important area to add to your optimization workflow.
Step 7: Keeping Things Fresh
according to hubspot“Blogging is important for SEO if you want to increase visits to your website. But, if you’re already posting valuable content, you may find it beneficial to go back and update that content, especially if after a while, you want to promote certain posts.
“Blog post traffic is compounding, which means it yields organic results over time. That’s why it’s important to update posts.”
Plus, Google’s algorithm is built to give you newer and more recent search results. In 2010, Google released a new web indexing system called “Caffeine” which provides 50% fresher result for web searches.
Then in 2011, Ranking algorithm updated again To better determine when to give searchers more up-to-date relevant results for varying degrees of freshness.
Therefore, the way search engine optimization works best today is to update your content on a regular basis for accuracy, refresh old data with new statistics, fix any broken links, and Google Adding more relevant information to show that your content still deserves to be ranked higher in your index.
How SEO (Search Engine Optimization) Works Summary
I hope you enjoyed this guide on how SEO works for websites.
As you found out, there are two primary areas for how search engine optimization works to improve website ranking and traffic: on-page SEO and off-page SEO.
However, there are additional factors that you can optimize to further improve your search engine visibility such as technical SEO, content SEO, mobile SEO, local SEO, and international SEO methods.
How SEO Works on Google, Yahoo and Bing to Maintain Your Ranking Long-Term? The answer here is to maintain the freshness of the content by frequently updating it for accuracy and incorporating new information useful to the user.
I am the creator of SEO Chatter. I have been fascinated by SEO since 2005 and have spent most of my waking hours consuming SEO content from top professionals in this field. My goal is to share the best tips and news about search engine optimization so that you can drive more traffic to your website.