In this article, we will answer the question, “What is a backlink profile?”
But we will go beyond the definition of backlink profiles as well.
You will also learn what makes a good backlink versus a bad backlink as well as the steps to analyze a backlink profile to measure the quality of a website’s links.
What Is Backlink Profile?
The goal here is to help you understand the fundamentals of backlinks analysis so that you can get the most out of your link building and website auditing efforts.
What Is A Good Backlink Profile?
A backlink profile is a collection of links to other websites that lead visitors to your site. Backlink profiles contain both good and bad links based on domain authority, relevance, type and anchor text ratio for backlinks.
#1. Many High Authority Backlinks
#2. Good Relevant Backlinks
#3. Variety of Link Types
#4. Good Backlink Anchor Text Ratio
#5. No Link Spam Schemes
What is a bad backlink profile?
Keeping in mind the ever-changing page ranking algorithm of Google, there is a need to build a natural backlink profile with high authority backlinks.
High authority backlinks improve off-page SEO metrics and give the target website a higher PageRank value. Getting backlinks from websites with high domain authority and trust can help convince the algorithm that your content is also authoritative and trustworthy.
#1. Zero to Few High Authority Backlinks
#2. Mostly Backlinks from Non-Relevant Sites
#3. Not Much Variation In Link Types
#4. Bad Backlink Anchor Text Ratio
#5. Obvious Link Spam Schemes
How Do You Analyze Backlink Profiles?
Therefore, you should always try to increase the number of high PR backlinks on your site by using various methods for link building, including the tips mentioned in this other guide on how to build high quality backlinks.
Relevance is also an indicator that a website has a good backlink profile.
An increase in backlinks from other relevant websites shows that your site has valuable, educational and authoritative content worth ranking well on search engine result pages (SERPs) for your keyword phrases.
#1. Analyze the Number of Referring Domains
#2. Check the Total Number of Backlinks
#3. Inspect the Anchor Text Variation
#4. Analyze Backlink Velocity (Freshness)
#5. Check Backlink Quality
Backlink Profile Summary
Google’s ranking algorithms aim to provide the best results for users by serving up the best URLs based on relevance backlinks, content quality, and on-page SEO. So adding backlinks to a website’s profile from a relevant topic can have a positive impact on your Google rankings.
A healthy backlink profile will contain different types of links, including dofollow links, nofollow links, editorial links, acknowledgments, badges, image links, etc. It will also have a mix of high authority and low authority links.
Anchor text ratio refers to the distribution of anchor text in the backlink profile. And a good anchor text ratio shows that quality link building has been done for the website.
A good backlink profile for the homepage consists of 80–95% branded, natural, or URL anchor text, 10% anchored with a keyword phrase, and 5% exact match keywords in the backlink.
For internal pages of a website, a good proportion includes 35-45% branded, natural, or URL anchor text for anchor text, 50-60% with a keyword phrase mixed with the anchor, and up to 10% of exact match keywords Huh. in backlink.
Backlinks are one of the most important off-page optimization signals for SEO and a profile that is devoid of a lot of toxic backlinks and other types of bad backlinks means the site is in a healthy position for search engine optimization