In this article, we will answer the question, “What is a nofollow link?”
In addition to the definition of nofollow backlinks, we’ll also cover the importance of nofollow links in search engine optimization (SEO), the different types of nofollow relay attributes you can use in HTML, and explain what search engines like Google can now assess. are. These backlinks to calculate PageRank SEO value.
By the end of this guide, you will understand everything you need to know about nofollow links in SEO to improve your website ranking and traffic.
What is Nofollow Link?
A nofollow link is a link that usually does not count in the page ranking calculation to help the web page’s placement in the SERPs. Nofollow links are a machine-readable way for publishers to tag links so that they don’t pass PageRank; However, search engines such as Google may ignore this instruction.
Nofollow link example
For a link to be nofollow, it must be tagged with the nofollow rel HTML attribute in the anchor tag element.
Why are Nofollow Backlinks Important in SEO?
Nofollow links are important in SEO because they drive traffic to your website, increase brand awareness, and can lead to dofollow links. The importance of nofollow links goes beyond just the PageRank value for SEO.
If you want to know more about dofollow links and their benefits, check out my article on what are dofollow links.
Benefits of Nofollow Links
- Nofollow links bring targeted traffic to your site from other websites.
- Nofollow links increase brand awareness for your business by increasing the number of mentions online.
- Nofollow links give a natural look to your backlink profile. Having only dofollow links on your website can make ranking algorithms look suspicious.
- Nofollow links can lead to dofollow links by helping your content to be discovered by other webmasters who may link to your web pages.
- Nofollow links can improve domain authority and citation flow which can help improve credibility and trust for your website.
- Nofollow links can be crawled and used by Google to assign PageRank. (More details about the impact of nofollow backlinks for SEO can be found later in this guide.)
Types of Nofollow Links
according to this Google’s Guidelines on Qualified Outbound LinksYou can tag a link to be nofollow in several different ways to help search engine crawlers understand the relationship with the linked page.
When you don’t want PageRank to pass or a link on your site exists primarily for profit, you should use a nofollow link. In these cases, you should implement a nofollow link so that it is not counted as a vote by a search engine.
To create a nofollow link, you need to add the link attribute rel=”nofollow” to the anchor tag element. You can also create a nofollow link using the “sponsored” or “ugc” rel attributes in accordance with Google’s guidelines on eligible outbound links.
- rel = “Sponsored”: These nofollow links must be used for advertisements or paid placements (ie, paid links).
- relay = “UGC”: These nofollow links should be added to User-Generated Content (UGC) links, such as comments and forum posts.
- rel = “nofollow”: This is the default nofollow value that should be used when other values do not apply and you do not want Google to associate your site with the linked page.
- Multiple relay values: You can also specify multiple rel values as a space- or comma-separated list, such as: rel=”nofollow sponsored” or rel=”ugc nofollow”.
When should I use Nofollow Links?
When you right-click on the link in the browser and select “Inspect”, you know whether a link is nofollow by viewing rel=”nofollow” in the anchor tag element. Nofollow links can also include “sponsored” or “ugc” rel attributes in the HTML code.
How to make Nofollow Link
Nofollow links cannot harm your site. Links marked with the nofollow relay attribute are usually not followed or counted against your site in the page ranking count. However, search engine algorithms may assign a PageRank value to your website if it receives a large number of nofollow links from high quality sites.
How do I know if a link is Nofollow?
Nofollow links are good for SEO because they are a great way to drive traffic to your website and they can improve your SEO performance. Contextual nofollow links can help you take advantage of SEO potential as Google uses them as a signal to include in algorithms for ranking purposes.
Google crawls nofollow links and from March 1, 2020, Google will treat nofollow links as a signal to crawl and index content in search engines.
Google announces nofollow update On September 10, 2019, that changed the effect of crawling and indexing nofollow backlinks. Previously, search engines treated nofollow links as a directive and did not crawl or index them when found on the Origin site.