What Is Ezoic RPM? Plus Average RPM Rates & Revenue Factors – How To Learn SEO

In this article, you will learn about Ezoic RPM rates.

As you’ll find below, the Ezoic average RPM for advertising revenue varies with every website and industry; However, there is a general range of income you can expect from a site monetized from Ezoic’s platform, which this guide will cover.

Additionally, Ezoic uses another metric called EPMV to track and measure estimated total advertising revenue for website publishers. You’ll learn about everything below as well as a list of the highest paying RPM (and EPMV) categories to make money with display ads.

Ezoic rpm explained

What is Ezoic RPM?

RPM stands for Rate Per Million or Advertising Revenue Per Thousand Impressions (Miles = 1,000 Impressions). RPM is calculated by dividing estimated revenue by the number of ad impressions, then multiplying by 1,000.

Ezoic does not use RPM as an earnings metric for website publishers; However, RPM is used to represent the rate paid for 1,000 ad impressions by advertising platforms such as Google AdSense, Mediavine, Adthrive, Monumetric, etc.

For example, if you made $300 from 50,000 ad impressions, your ad RPM rate would equal $6. ($300/50,000) * 1,000 = $6.00.

Ezoic Average RPM Rates

Average Ezoic RPM is $10-40 for 1,000 views. This means that your website can earn an average of $0.01 to $0.04 per page view from Ezoic’s advertising platform.

However, you need to keep in mind that Ezoic calculates ad revenue with a metric called EPMV which represents Revenue Per Thousand Visitors (or Session RPM). As you will find later in this guide, EPMV is a better metric than RPM for measuring the total revenue earned for each user session on your website.

If you’re interested in this specific topic, you can learn more about how much Ezoic pays per 1,000 views. Or you can get started with Ezoic today by using My Ezoic Affiliate Link Here to sign up and start the integration process. You can usually be set up and approved within 24 to 48 hours to start earning from your website with display ads.

What is a good rpm?

A good RPM is between $1 – $50 and possibly higher for ad revenue. There are many factors that affect the RPM value of website publishers who monetize their sites with display ads.

Because of the many variables involved in accounting for advertising revenue, it is difficult for one website to establish a good RPM compared to another website, even if they are in the same industry. Therefore, each website publisher will have a different RPM metric that is considered good for their site.

Ezoic Average RPM Factor

Factors Affecting RPM Advertising Revenue

Below is a list of the major factors that affect your website’s RPM ad revenue:

  • industry or niche
  • Content Types You’re Targeting
  • material quality
  • Content Length
  • visitors’ geo-location
  • Demographics of Visitors
  • weather
  • theme trends

To help you understand how these factors affect your advertising RPM for Ezoic, Mediavine, Adthrive, Monumetric, Google AdSense, etc., consider the following two examples:

  • website A is in the car insurance industry, publishes commercial content with high buyer intent (i.e., reviews and product pages), and receives most of its visitors from the United States.
  • website B It is also in the car insurance industry, but only publishes informational material with less buyer intent (i.e., how-to guides and industry definitions), and receives most of its visitors from the United States.

By comparing these two example websites above, you can easily guess that the RPM of website A will be higher than that of website B. Why? Because website A is focusing on commercial content with high buyer intent and advertisers are willing to pay a higher cost per thousand impressions (CPM) for displaying their ads on those web pages as compared to informational content on website B .

So, even if both the websites are in the car insurance industry, the RPM rates will be very different for both the websites, which means that you cannot compare each other equally saying that one website will have the same price as Ezoic, Mediawine, Ethrive. There is a good RPM versus a bad RPM. , Monometric, Google Adsense, etc.

Highest Paying RPM Industries for Ezoic and Other Advertising Platforms

according to a Ezoic. blog post on Regarding RPM and eCPM (explained further), the most valuable website categories and keywords for advertisers include:

  • Insurance
  • Loan
  • mortgage
  • Representative
  • Credit
  • lawyer
  • Donate
  • degree
  • hosting
  • Claim
  • Conference Call
  • Business
  • software
  • recovery
  • transfer
  • gas / electricity
  • classrooms
  • rehabilitation
  • treatment
  • rope blood

If you build a website based on one of these categories or change your content marketing strategy to include more articles in these subject areas, you may see an increase in your Ezoic RPM rates (which are technically from EPMV as you will learn below)

What is ECPM?

eCPM stands for Cost Effective Per Thousand Raids. eCPM is essentially the same as RPM (or rate per mill) which is a publisher-side advertising revenue metric.

Download SEO Keyword Research CheatsheetDownload SEO Keyword Research Cheatsheet

It is important to understand both of these advertising terms because some ad network publishers will refer to revenue as eCPM instead of RPM. Although the abbreviations differ, each metric shows you how much ad revenue the publisher has generated from an average of 1,000 ad impressions on the website.

Ezoic uses EPMV instead of RPM

Maybe you are on this web page trying to find what are Ezoic average RPM rates. However, as mentioned earlier in this guide, Ezoic uses EPMV instead of RPM values ​​to measure advertising revenue for website publishers.

This is an important concept to understand about ad revenue tracking with Ezoic because EPMV (or earnings per thousand visitors) is a better way to estimate how well your website is performing with display ads. This is because EPMV takes into account the total revenue of all sessions on your website; Doesn’t just calculate a page like RPM.

As Ezoic explains, “Measuring and tracking EPMV on a site-wide basis and on a landing page basis can answer this question more efficiently than essentially any other metric. It would help to see what the exact value of a user session is and how it has progressed over time, and ultimately also which pages are triggering the sessions with the highest value.”

In other words, knowing the EPMV rates for your website can help you figure out what type of content brings you the most ad revenue on a page-level basis and for total user sessions. RPM rates are only reported on a page-level basis; Not the entire website, which is a very limited data set for making content publishing and optimization decisions.

For example, a website monetized with an ad network that reports ad revenue earnings along with RPM rates will show you how a web page is performing for revenue. So, if a page is earning $35 RPM, you’re earning an estimated $35 for every 1,000 visitors to that page.

However, it doesn’t tell you how valuable that web page is to the entire user session (ie, the visitor’s visit to your site). Only EPMV rates can give you detailed revenue information which is one of the top reasons why Ezoic is trustworthy as a long term platform to monetize a website with display ads.

Another example would help to make it more clear. Let’s say you have a web page on your site that attracts a lot of organic search traffic, but those visitors simply don’t consume the information and leave. Instead, they navigate to 3 other pages (on average), resulting in more total ad views and delivering a $50 EPMV.

The EPMV rate shows that this single web page is worth a lot to you as a publisher because it generates more advertising revenue overall. For some reason, that content is keeping people on your website longer and encouraging them to visit more web pages, giving you more ad revenue for the entire user session ($50 per thousand visitors). The average RPM rate will simply tell you how much value an individual web page holds for a view, regardless of whether that user has navigated to another web page.

One of Ezoic’s top competitors that uses RPM for reporting ad revenue is Mediavine. You can read my full comparison of Mediawine vs Ezoic vs here. If you want to join Ezoic’s forum, I invite you Use my Ezoic affiliate link here To sign up and get started with the standard integration. Setup and integration can be approved in less than 24-48 hours after account creation.

Ezoic Advertising Revenue Index

Earlier in this article, you learned that there are several factors that can affect average RPM rates for Ezoic, Mediavine, Adthrive, Monumetric, Google AdSense and other ad networks on a site-level basis. However, your average RPM income can also be affected by market conditions and the rate of spend by advertisers.

To help publishers find out more about why their advertising revenue is increasing or decreasing as a result of something happening with their website versus global market conditions, Ezoic publishes a online advertising revenue index For you to compare your daily and monthly income.

Ezoic RPM Rates Advertising Index

As explained by Ezoic, “The Ad Revenue Index takes a statistically relevant sample of global sites (of all sizes and demographics) and collectively indexes their ad revenue and displays them in a real-time running total.” does.” This data can help you quickly analyze whether there is an overall upward or downward trend in ad spend that is beyond your control as a website publisher.

If you want to learn more about Ezoic’s platform, you can visit these other pages about what is Ezoic and get a list of Ezoic requirements to get started with this platform. Ezoic also offers a premium program that helps publishers earn even more money with advertising revenue. You can read the detailed Ezoic Premium review here.

To start using Ezoic now, you can Use my Ezoic affiliate link here to sign up. Setup and integration can be approved in less than 24-48 hours after account creation.

Ezoic RPM Rates Summary

I hope you liked this guide about Ezoic RPM rates.

As you found, Ezoic average RPM ad revenue is based on EPMV metrics that tracks total revenue per thousand visitors for the entire user session; Not only on a page-level basis. Also, the average revenue for each website will vary based on a number of factors that affect the advertising revenue generated by each visitor.

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