What Is PBN Backlinks? (Definition & How PBN Links Work)
In this article, we will answer the question, “What is PBN backlinks?”
But we will go beyond the definition of PBN backlinks.
You will also find out whether PBN links are good for Search Engine Optimization (SEO) and whether PBN link building still works to improve rankings in search engines like Google, Yahoo and Bing.
What is PBN Backlinks?
By the end of this guide, you will understand what PBN backlinks are, how they are created, and how to identify websites that are using these PBN links for SEO to increase traffic.
Are PBN Backlinks Good?
PBN backlinks are hyperlinks created from a network of connected sites and blogs commonly known as a personal blog network. PBN backlinks are used to empower a single website for the purpose of manipulating search engine rankings.
Do PBNs still work?
PBN backlinks are not good for SEO as these types of links violate webmaster guidelines. Even though PBN backlinks score well on some SEO metrics, they can still penalize or deindex the website from search engines if discovered by web crawlers.
PBN backlinks are a type of black hat SEO that should be avoided for link building and off-page optimization for websites that are important to you. However, for churn and burn websites, a personal blog can be a good way to quickly rank a site in search engine result pages (SERPs) without network outreach or active link building.
- Hosting: PBNs can be quickly identified when they use the same hosting provider or IP address.
- Site Ownership: PBNs are easily identified with public WHOIS information when multiple sites have similar contact information. And hiding WHOIS data on PBN’s suspicious networks could be a red flag.
- Site Design: PBNs often have the same website design, navigation, and color schemes.
- Duplicate Content: PBNs often use the same material across multiple sites to reduce operating costs. You can copy a paragraph into a Google search to see if the content exists on other sites.
- Backlink Profile: PBNs are usually linked to the same site over and over again. You can check a suspected PBN’s backlink profile in Ahrefs or Majestic to see how much interlinking is happening between sites.
- Images and Videos: PBNs often use similar images and videos across networks because these digital assets are expensive or difficult to recreate. You can use a Google image search or a video search us to find similar pieces of content on other sites.
How do you create PBN backlinks?
PBNs still work and they will continue to work as long as backlinks are a ranking factor for search engines. PBNs work to increase the PageRank score for a targeted website, so it seems that it is more popular than it is to actually manipulate the link authorization algorithm.
The fact remains that PBNs are still an effective way of ranking a website high in search engines like Google, Yahoo and Bing, even though they are considered a type of link spamming. And a good PBN network of sites is a cost-effective link building strategy that can be done on a large scale and allows you to have complete control over your backlinks including anchor text ratio for SEO optimization.
However, even though PBN backlinks make it easier for you to increase your website’s ranking in the SERPs, there are no guarantees of long-term results. Google’s Penguin Algorithm The core runs in real time as part of the ranking algorithm, and is intended to detect these types of link schemes and devalue your website rankings as a result of PBN search.
How to Identify PBN Link
There have been several cases of PBN networks being vulnerable to Google algorithmic updates and manual action penalties in the SEO industry, which penalize all websites within the private blog network, including the targeted website receiving PBN links.
Therefore, the positive effects of PBN backlinks are often temporary for improving search engine rankings and should not be used as a sole source for a link building campaign or even for websites you are visiting for a long time. Rankings care about success.
Are PBN Backlinks Worth It?
To create PBN backlinks you need to buy expired domain with existing authority and clean backlink profile without spammy links. Next, you create a blog on those PBN sites and publish high-quality content that only includes a backlink to your website with each domain including a PBN backlink.
PBN Backlinks Summary
The web page that contains your backlink must have a lot of internal links to pass the internal PageRank. You should actively build backlinks to that page from other high PR sites to help increase page authority even more.
This PBN backlink strategy helps in increasing the PageRank value that goes to your website through backlinks in hopes of increasing the search rankings for your target keywords.
Some people choose to send only PBN backlinks to the homepage of the website to increase their domain authority, while other SEOs link to the homepage and individual web pages to spread PageRank across the entire site.