In this article, you will learn about YouTube backlinks for SEO.
YouTube link building is a powerful digital marketing strategy that you can use to increase exposure for your content, build quality backlinks to your website or blog, and create greater awareness of your brand with your target audience.
As you know, backlinks are one of the top ranking factors for Google, Yahoo and Bing, and this guide will help you build high quality backlinks to increase your website’s domain authority and page authority metrics for better search engine optimization.
YouTube backlinks are links that are directed from YouTube to your website and can be dofollow or nofollow links. A YouTube backlink can be created on user profiles, custom links, video descriptions, comments, cards and end screens.
You can learn more about YouTube backlinks here if you want a more in-depth explanation.
Youtube Link Building Guide
1. Create a Personal YouTube Account
The first step in YouTube link building is to create a personal account. It allows you to build backlinks to your personal YouTube channel.
Follow these steps to create a personal YouTube account:
- Sign in to your Google Account.
- go for youtube,
- In the upper right corner, click “Sign In”.
- Click “Create Account”.
- Select “For Me”.
After setting up a new account, you can create a YouTube channel to build backlinks to your website as described in the later steps in this guide.
2. Create a YouTube Brand Account
Another way to get YouTube backlinks for SEO is by setting up a brand account.
Brand accounts are exclusively for your brand and are separate from your personal account. This type of account allows you to have link building as your brand name and serves as another way to double your backlinking efforts.
Also, if a YouTube channel is linked to a brand account, multiple users can manage that channel from their personal Google Accounts. This feature is important if you have a digital marketing team or will need to outsource your YouTube SEO at some point in the future.
Follow these steps to create a branded YouTube account:
- Sign in to your Google Account.
- Go to YouTube.
- Navigate to your channel list,
- Click “Create a new channel”.
- Fill in the details to name the brand account and verify your account.
- Click “Create” to create your new brand account that includes its own channel.
This step of adding YouTube backlinks works for both personal and brand channels.
- Go to your YouTube channel.
- Click the “Customize Channel” button.
- Click on the “Basic Info” tab.
- Scroll down to the “Links” section.
- Add up to five URL backlinks to any web page you choose.
After following the link building steps in the previous tip, you can get added value by adding those backlinks to your channel banner.
To do so, simply scroll down to the “Links on Banner” section and choose how many links you want to appear on your YouTube channel banner (1-5). These backlinks will then appear as icons on the banner.
5. Insert a Link in the YouTube Video Description
YouTube video descriptions are the most popular places to build backlinks for a website. And you can put as many links as you want in each video description field, as long as you don’t exceed 5,000 characters (about 800 words).
However, you don’t want to just create a long list of links. Instead, it is better for SEO to surround your backlinks with relevant keywords to help improve the link’s topical relevance for off-page search engine optimization.
Google’s algorithm will read the surrounding text and use it to help index the target URL for the appropriate keyword. The technical term for this concept is “annotation text”, which can be read about in Anchor Text Indexing Guide.
6. Post Backlinks in Video Comments
Commenting on your own videos and other people’s videos is another place you can use for YouTube link building. Just make sure not to spam comments containing links or your account will get flagged.
If your comments are helpful to other users, it can be a powerful way to drive targeted traffic back to a specific page on your website in addition to building backlinks for SEO.
A good habit to power this YouTube backlinking strategy is to create at least one new backlink per day or per week by finding relevant videos to backlink to a relevant URL as well as a thoughtful comment on your website.
7. Add Link to YouTube Card
YouTube cards are clickable calls-to-actions (CTAs) that you can add to your own videos that drive viewers to another video, channel, or website. You can use this feature for link building by adding links to your own videos that go back to your site.
However, the YouTube Card feature is only available for channels that have signed up for the YouTube Partner Program. Also, you may link only to the website associated with your account; No site on the Internet.
You can add YouTube cards to your videos during the uploading process or by editing an existing video and clicking the “Cards” button that appears on the right side of the editor screen, below the “End screen” and “Playlist” dropdown menus . ,
8. Add Link to YouTube End Screen
YouTube also has a feature called End Screen which appears in the last 5-20 seconds of a video. This is another place you can use for SEO link building by adding your website’s hyperlink to the end screen placeholder.
However, like the YouTube Card feature mentioned in the previous tip, only channels from the YouTube Partner Program can link to other websites on the end screen, and the site must be connected to the account.
If you are eligible for this feature, you can add an end screen with your website link during the video uploading process or by clicking the “End Screen” button that appears on the right side of the editor screen below “Playlists”. Huh. drop down menu.
9. Create Backlinks for Your YouTube Videos
By this part of the guide, you have learned how to create backlinks from YouTube just for your website. And by default, those links will have some SEO power because they are coming from a high domain authority website.
But you shouldn’t just stop here.
You should also create backlinks for your YouTube videos and/or channel to increase the page authority of those URLs. A URL with a higher page authority passes more link equity through backlinks to the page to improve the PageRank value of the linked page for SEO.
In other words, the more quality backlinks a YouTube video URL has, the more impact it can have on the web pages it is linking to. You want the strongest links pointing to your website and this other guide on how to build backlinks for YouTube videos gives you all the steps to do so.
You can also read this other social media link building guide for tips on building backlinks on Facebook, Instagram, LinkedIn, Pinterest, Reddit and Twitter.
10. Be Active on YouTube
The ultimate tip for using YouTube backlinks for SEO is all about being consistent. Staying active on the platform and building as many backlinks as possible is essential if you really want to get the most out of your YouTube link building experience.
However, you should also work on building a good YouTube channel that provides valuable content for your industry as this will help your website get more organic backlinks and direct traffic.
Popular YouTube channels can be a goldmine for passive improvement for SEO as they increase brand awareness and the number of other relevant website owners and bloggers who naturally use your videos to improve off-page search engine optimization metrics. Will link to URLs and web pages.
YouTube is good for backlinks because there are many places where you can add backlinks to the YouTube platform to drive new traffic to your website and increase your website’s backlink profile score for SEO. YouTube is a valuable platform for both brand awareness and link building.
YouTube backlinks dofollow when placed on a YouTube channel profile, custom links section, video card, and end screen. If you inspect the HTML code for these fields, you won’t see the rel=”nofollow” attribute, which technically makes them dofollow links.
However, these dofollow backlinks are coded in the URL with a redirect which can affect the overall SEO value of the link. Couldn’t find a definitive answer online from Google or YouTube’s user documentation to verify how much link equity was lost during the redirect process.
Do YouTube links help with SEO?
YouTube links help in SEO because these links are part of your website’s backlink profile. Any site from which you can build quality and relevant links, such as YouTube links, is good for your SEO performance, search engine visibility, and referral traffic.
I hope you liked this guide on YouTube Backlinks for SEO.
As you found out, there are many ways to get backlinks from YouTube for your website. And if you follow the tips outlined in this YouTube link building guide, you can improve the overall visibility and organic reach of your content for SEO and branding purposes.
I am the creator of SEO Chatter. I have been fascinated by SEO since 2005 and have spent most of my waking hours consuming SEO content from top professionals in this field. My goal is to share the best tips and news about search engine optimization so that you can drive more traffic to your website.